How We Test

Honesty about method matters more than a long list of claims. Here is exactly how we research and evaluate beauty products, and what we do and do not measure ourselves.

What we do today

• Source real specifications from live brand and retailer listings, and record the date we confirmed each figure.
• Build comparison databases so products can be judged on the same fields, not on marketing language.
• Compare the details that often decide a purchase, such as ingredients, shade ranges and cost per wear.
• Match each product to the skin type, hair type and need it genuinely suits, based on its formula and specifications.

What we are still building

Hands-on testing, such as wear time, finish and texture checks, is being rolled out category by category. Until a specific check is complete and dated, we do not publish it, and we do not imply testing we have not done. When a recommendation rests on published specifications and buyer feedback rather than our own hands-on use, the page says so.

What we never do

We do not invent ingredients or specifications, fabricate test results, or claim to have tested products we have only researched. An empty field in a database means we could not confirm the number, and we would rather show that than fill it with a guess.